Newsletters are an excellent way to keep connected with prospects, customers, colleagues, and anybody else that’s interested. There are so many advantages to sending newsletters, but there’s something even more powerful that only a few people seem to be aware of: the power of email marketing. The fact of the matter is, email marketing is probably the most powerful form of marketing out there, and you need to be doing it if you want to see sales rises and commissions. In this post show you just how to make a professional newsletter, and then publish it to really engage your audience.
Your first step is to pick a good newsletter template that represents your company well. There are literally hundreds available, and each one is a little different in how they lay out the information, but they all pretty much have the same general format. That means that there should be an introduction to the company, a current newsworthy piece, information on the company and what it’s all about, a byline and a conclusion with a call to action. There are even some companies that will provide an addendum with more detailed information and recommendations on how readers can support the company and help grow its business.
Once you have a good header and an introductory sentence or two, then you can start getting into the meat of the thing: the body. The body of the newsletter consists of the other three major parts: the article body, the resource box, and the signature block. Most people use the signature block at the end of every email, and I recommend that you do too. This is the place where you put in your URL and a couple sentences about why you’re contacting them. Don’t worry about including a lot of sales talk, just give direct information about your product or service and why they should care.
If you send out lots of emails, it might be worth it to set up separate email newsletter headers for different subscribers. With so many people sending unsolicited email these days, this is especially important. If you design your header correctly, your subscribers will associate it with who they are, and will generally click through to your website for more information.
Professional newsletter designers take user experience very seriously, because the only people who read their templates are the ones who requested them. That’s why they pay close attention to detail, and use fancy headlines and unique subheadings. They also make sure that the font size are consistent, and that the body and footer come in the same colors. They avoid using distracting default background colors, and don’t include any graphics unless you specifically ask for them. All in all, email newsletters that come from experienced professional email newsletter designers have a professional look that will make your recipients want to read more.
As you can see, it’s not difficult to get professional newsletter templates. You just need to do a bit of homework to find the ones that best suit your business needs. Make sure that you don’t use high-quality templates that send out mixed messages. Remember to play around with different colors and different backgrounds until you find the best design for your newsletter. With the right design, your newsletter will be able to grab the attention of your readers, and keep them reading for an extended period of time.